The global push market–at–talk on cellphone has been $4.8 billion in 2021 and is expected to grow at a CAGR of 10.1% to reach $8.7 billion by 2030. Cellular push-to-talk is a set of processes that includes two-way communication technology using phones such as walkie-talkies with unlimited range. It mainly includes a push-to-talk voice service for smartphone communications and provides one-to-one and one-to-many voice communication services over a cellular network. Half-duplex Voice over IP technology over mobile networks increases push-to-talk over cellular services to make best use of cellular access resources. Additionally, reliable communication services with high quality audio support are expected to drive the growth of the cellular push-to-talk market in the future.
Push-to-talk over cellular is typically used for applications that require wide geographic coverage, such as transportation and logistics, public safety and security, among others. The public safety and security segment had the highest push-to-talk share in the cellular market. This technology helps improve public safety communications and interoperable capabilities while enhancing responsiveness and preparedness at all levels of government and private enterprise emergencies.
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Growing demand for advanced push-to-talk over cellular technology including the integration of AI and natural language processing in emerging markets is creating more growth opportunities for market players over the course of the forecast period. Besides conventional applications, such as emergency response, push-to-talk over cellular is gradually entering commercial and domestic applications. Some of the new applications are fast communication in warehouses, offshore oil drilling and mining.
covid–19 Impact On Global Thrust–at–Talk about the cellular market
The cellular push-to-talk market is expected to witness minimal effect from the COVID-19 pandemic as the demand for cellular push-to-talk is higher for public safety applications. This technology is increasingly being used by government and management agencies in the COVID-19 pandemic for communication purposes. According to industry experts, push-to-talk on cellular equipment has acted as a game-changing technology for public safety communications amid the pandemic.
Overall thrust–at–Talk about cellular market dynamics
Drivers: LTE network deployment
The advent of Long Term Evolution (LTE) networks in the mobile communication network have replaced land mobile radio communication technology to facilitate communication in wider areas. Third Generation (3G), Project 25 (P25), Long Term Evolution (LTE), Internet of Things (IoT), and Terrestrial Trunked Radio (TETRA) are evolving networks that have emerged over the years with the deployment of various applications. This has led to the development of a high-bandwidth architecture that underpins mission-critical push-to-talk (PTT), push-to-locate, push-to-message, and push-to-start communication services. It increased the demand for push-to-talk solutions and saw high contact requirements to achieve interoperable communication in an emergency. Additionally, push-to-talk has grown in various industries due to its incorporation of value-added services and features, such as fleet GPS, warehousing, operations management, tracking, in particularly among transport and logistics companies. This is estimated to drive the growth of the global cellular push-to-talk market over the forecast period.
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thrust range–at–Talk on cell
The study categorizes the cellular push-to-talk market based on device type, connectivity type, network type, component, and end-users regionally and globally.
By Outlook device type (Sales, million USD, 2017–2030)
By type of Outlook connectivity (Sales, million USD, 2017–2030)
By component Outlook (Sales, million USD, 2017–2030)
- Mobile devices
- Network devices
- Hybrid devices
- Operator-integrated PTT solutions
- PTT-OTT solutions
By End–Users Outlook (Sales, million USD, 2017–2030)
- Public Safety and Security
- Energy and Utility
- Logistic transport
- Government & Defense
- travel and hospitality
Outlook by region (Sales, million USD, 2017–2030)
- North America (United States, Canada, Mexico)
- South America (Brazil, Argentina, Colombia, Peru, Rest of Latin America)
- Europe (Germany, Italy, France, United Kingdom, Spain, Poland, Russia, Slovenia, Slovakia, Hungary, Czech Republic, Belgium, Netherlands, Norway, Sweden, Denmark, Rest of Europe)
- Asia-Pacific (China, Japan, India, South Korea, Indonesia, Malaysia, Thailand, Vietnam, Myanmar, Cambodia, Philippines, Singapore, Australia and New Zealand, Rest of Asia-Pacific)
- The Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa, North Africa, Rest of MEA)
The PTToC LTE Segment expected to account for the largest market share
Based on device type, the global cellular push-to-talk market is divided into PTToC LMR and PTToC LTE. In 2021, the PTToC LTE segment accounted for the largest market share in the global cellular push-to-talk market. Land Mobile Radio (LMR) has been a favored communication network for various industries in recent years. However, LMR systems have various limitations, such as short network range and high capital investment. Hence, there is a drop in demand for LMR devices, which supports the growth of LTE technology.
Push-to-talk over cellular LTE removes the limitation of short network range and provides users with a wide network range without developing and maintaining an expensive and complex network. Due to the significant advantages of LTE push-to-talk technology, these systems are now widely used in various industries including public safety, construction, utilities and transportation.
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Asia Pacific is estimated to project the highest CAGR over the forecast period
Based on region, the global push-to-talk in cellular market has been segmented into North America, Asia-Pacific, Europe, South America, and Middle East & Africa. During the forecast period, Asia-Pacific is expected to be the fastest growing region owing to the high smartphone penetration rate in the region. Factors such as increasing disposable income and rising demand for advanced technologies have created growth opportunities for the push-to-talk over cellular market in the region.
China and India held the largest market share in the Asia-Pacific region in 2021. The industrial sector in these economies is growing rapidly, supported by favorable government trade policies and free labor mobility work. As a result, the number of mobile workers is constantly increasing, encouraging organizations to adopt advanced connectivity solutions to help their employees establish efficient communication platforms. Additionally, the continued demand for integrated voice and data on mobile devices and the growth of push-to-talk enabled smartphones in China create potential growth opportunities for cellular push-to-talk solution providers in the region. .
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Main market players
The cellular push-to-talk market is slightly concentrated in nature with few global players operating in the market such as Verizon Communications Inc., AT&T Inc., Sprint Corporation, Mobile Tornado, Bell Canada, Motorola Solutions, Azetti Networks, Qualcomm Technologies, Inc, Servicom, Simoco Wireless Solutions, GroupTalk, Kyocera Corporation, Sonim Technologies Inc., NexusTalk, Zebra Technologies Corp., Telo Systems Corporation Limited, AINA Wireless and SIYATA Mobile. Each company follows its business strategy to achieve the maximum market share.