The two new gins, “Animal” and “Rocket”, are named after two songs from Def Leppard’s most iconic album, Hysteria.
They were produced by Swedish alcohol producer Bands For Fans to celebrate the impact the band had on rock music.
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The goal is to bring a rock ‘n’ roll lifestyle into the homes of longtime fans and spirits connoisseurs.
Bands For Fans partnered with Def Leppard’s licensing agency, Epic Rights, to develop the products.
The bottle designs take direct inspiration from the songs and album themselves, creating a familiar design for fans.
Although they share similar designs, the two products have different tastes.
Def Leppard ‘Rocket’ is a premium distilled gin with high flavor intensity.
This particular gin is inspired by the lavender mazes of Sheffield where there are additional flavors of lavender and lemon to enhance the flavor so it lingers for a long time.
Def Leppard ‘Animal’ is a classic London Dry Gin with high flavor intensity.
It’s meant to be spicy, big and bold with all the classic gin characters and is heavy with juniper, lemon and botanicals.
This follows a landmark stadium tour in 2018, which sold one million tickets and the tour grossed over $100 million.
They have continued to dominate the rock music scene ever since and their latest album, Diamond Star Halos, was released in May 2022.
The album debuted at number 1 on the Apple and Amazon Music charts and was the eighth top 10 album of the band’s career.
Def Leppard aim to continue their legendary run with another sold-out North American stadium in 2022, on which they will be joined by fellow rock legends Motley Crue.