JD Motorsports and metal band Ghost team up for Phoenix

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Sean Gardner | Getty Images

GAFFNEY, SC – JD Motorsports is proud to announce its new partnership with Grammy Award-winning metal band Ghost.

Loma Vista Recordings artists will be the title sponsor of Bayley Currey’s #4 Chevrolet Ghost at the United Rentals 200 at Phoenix Raceway on Saturday, March 12. The Swedish band recently wrapped up their tour across the United States in support of their upcoming album, “Impera.”

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This unique partnership marks the group’s first foray into American motorsport.

“I’m a musician myself,” says Tony Priscaro, vice president of sales and marketing for JD Motorsports, “it’s been great working with Ghost and Loma Vista Recordings on this car. We can’t wait to put the pedal to the metal.

The design of the Chevrolet Ghost No. 4 tells the story of the creation of this unprecedented partnership. The paint scheme includes the band’s logo, along with their partners Loma Vista Recordings, Global Merchandising Services, Revolver Magazine and Rick Sales Entertainment (RSE).

The partnership is managed by marketing and content creation agency AE Engine with promotional support provided by Out of the Groove and its host, Eric Estepp. The Out of the Groove logo will also be featured on the #4 Chevrolet Ghost.

“Me and Craig at AE Engine are both huge Ghost fans,” says Eric Estepp. “Fans know I love the band and I regularly wear Ghost shirts on my show. I constantly get comments on my channel or people coming up to me at races telling me how much they love the band too. So we knew it would be really exciting for the fans.

“Eric actually introduced me to Ghost,” says AE Engine CEO Craig Baroncelli. “We exchanged texts about the new song ‘Call Me Little Sunshine’ when it came out, and we realized that the new album will be released a day before the race in Phoenix. At that time, it was a obvious – we had to pursue this opportunity. I’m just grateful that Loma Vista Recordings answered our call! They are the ones who brought this car to life.

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