Metal band Ghost will sponsor Bayley Currey in Phoenix. Image courtesy of JD Motorsports.
JD Motorsports proudly announces its new partnership with the Grammy Award-winning metal band Phantom.
the Loma Vista Recordings the artists will be the main sponsor of by Bayley Currey No. 4 Ghost Chevrolet at the United Rentals 200 at Phoenix Raceway on Saturday, March 12. The Swedish band recently wrapped up their tour across the United States in support of their upcoming album, Impera.
This unique partnership marks the group’s first foray into American motorsport. “I am a musician myself,” says JD Motorsports Tony Priscaro, Vice President of Sales and Marketing, “It’s great to work with Ghost and Loma Vista Recordings on this car. We can’t wait to put the pedal to the metal.
The design of the Chevrolet Ghost No. 4 tells the story of the establishment of this unprecedented partnership. The paint scheme features the band’s logo, as well as their partners Loma Vista Recordings, Global Merchandising Services, revolver magazine and Rick Sales Entertainment (CSR).
The partnership is managed by a marketing and content creation agency AE engine with promotional support provided by out of the groove, and its host Eric Estepp. The Out of the Groove logo will also be featured on the #4 Chevrolet Ghost. The paint scheme for the #4 Chevrolet Ghost was featured exclusively on Eric’s Youtube channel.
“Me and Craig at AE Engine are both huge Ghost fans,” says Eric Estepp. “Fans know I love the band and I regularly wear Ghost shirts on my show. I constantly get comments on my channel or people coming up to me at races telling me how much they love the band too. So we knew it would be really exciting for the fans.
“Eric actually introduced me to Ghost,” says AE Engine CEO Craig Baroncelli. “We were texting each other about the new song ‘Call Me Little Sunshine’ when it came out, and we realized the new album will be out a day before the race in Phoenix. At that time, it was a no-brainer – we had to pursue this opportunity. I’m just grateful that Loma Vista Recordings answered our call! They are the ones who brought this car to life.
25-year-old Bayley Currey is in his first full-time year with JD Motorsports, but he’s no stranger to Phoenix Raceway, having notably made a Cup Series start there in 2019, as well as the Xfinity Series more recently. years. Currey finished seventh in last March’s LS Track 250 Xfinity Series race at Phoenix Raceway.
“I’m ready to rock,” Currey says. “I’m excited about this one, and I know the boys at the shop are also excited about this one, we have a lot of metal fans on our team. Once we heard a deal was imminent, we started working on the cars for the Ghost songs. With Ghost on my car, I’m ready to take on the world.
The United Rentals 200 is live on FS1, MRN and SiriusXM NASCAR Radio (Ch. 90) Saturday, March 12 at 4:30 p.m. EST.