Pakistani Sufi and folk singer Mehak Ali is featured in New York Times Square by Spotify Equal Globally for the month of Ramazan.
Spotify has chosen singer Mehak Ali as the new ambassador for the “Equal Pakistan” initiative. It was selected in light of the holy month of Ramadan. The new edition is “updated its Ramadan destination for Pakistani listeners, curated for every moment of Ramadan”.
The decision to choose Mehak Ali as the new ambassador is due to the fact that she published a kalaam called “Saleh Ala Nabi Yena”.
Noted in a press release: “As an ambassador for EQUAL Pakistan, Mehak Ali will enjoy organic and on-platform promotion in Spotify’s editorial and social spaces. This model has proven effective in propelling significant growth on the platform in artists’ home countries and beyond. Mehak will also be featured on Spotify’s digital billboard in Times Square later this month, as Spotify continues to crank up the volume on local women creators.
Tears or Joy
By Nankana Sahib
in Times Square New York
My billboard in Times Square
Representing Pakistani music to the world
— Mehak Ali 🇵🇰 (@mehak_official) April 22, 2022
Read more: Spotify will finally launch in Pakistan
Mehak Ali becomes “Ambassador of Equality”
Mehak Ali, in a statement, expressed her excitement at becoming an “equal ambassador”. Mehak Ali said in a statement, “It is an honor to be chosen as an ambassador for EQUAL Pakistan, especially in such an auspicious month as Ramadan. It’s an opportunity not only for me as a woman to inspire the women of the country, but also to offer listeners a beautiful piece for this holy month.
The update includes “a wide variety of Spiritual Songs, Qawwalis, Recitations, Hamd-o-Naat, and more,” Spotify said in a statement.
The popular Swedish music streaming service, Spotify, was launched in Pakistan in March last year.
Pakistan was among 80 countries in which the music streaming service had expanded its operations. Spotify had posted a video on its Twitter and Instagram account showcasing all the new countries it will be launching its service.