Spotify Reveals Increase in Listening to Islamic Devotional Songs During Ramadan

Muslims around the world are currently observing Ramadan – a month of spiritual rejuvenation, humility and solidarity, and the holiest month of the Muslim year. While the fundamentals will remain the same for many who observe Ramadan, each country has its own cultural nuances, as new data from Spotify shows.

Audio and spirituality are intertwined to provide inspiration, an outlet for expression, or to create the right atmosphere for prayer and contemplation.

Last Ramadan, Spotify saw a 68% increase worldwide in streams of nasheeds (Islamic devotional songs or spiritual hymns) in April compared to the previous month. This trend is expected to continue this year and based on streams in March 2022, the UK was the third country in the world for streaming nasheeds behind Indonesia and Malaysia.

There are clear listening trends on Spotify that reflect how the Muslim community around the world is embracing Ramadan. Last year, British hit artist Harris J saw his viewing boost during Ramadan with his hits ‘Rasool’ Allah’ and ‘Salam Alaikum’ both increasing by more than 250%.

Lebanese-Swedish R&B singer Maher Zain was one of the most streamed artists with Ramadan-related songs last April. His song Ramadan – English version saw a more than 1000% increase in plays in the United Arab Emirates, Egypt and Jordan during Ramadan last year. Streams of the song also saw an increase of over 500% in Australia, Canada, Germany, the UK and the US.

Interestingly, Zain’s songs in different languages ​​have also appealed to different Muslim communities around the world, such as Assalamu Alayka – Arabic version and Neredesin – Turkish – Türkçe in Turkey and several Arabic speaking countries. While the track You Came to Me – English by witty British singer, songwriter and multi-instrumentalist Sami Yusuf has been trending in the US with a 260% increase in the same time frame.

Every year, Spotify refreshes its dedicated Ramadan destination offering content for every moment of Ramadan throughout the day, whether it’s Sufi music, Oud soundscapes, or health and fitness podcasts.

Muslim communities are also turning to podcasts for a self-reflection audio journey during Ramadan. One of the most popular Holy Month podcasts is Freshly Grounded. Hosted by two British Muslim entrepreneurs, they discuss the odds and ends of business, lifestyle and world news. Guests often share their own stories and experiences.

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About Eileen W. Sudduth

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