Ghost has come a long way – from its very underground debut show in New York in 2011, to now headlining arenas around the world with a massive, pyrotechnical live production. In a wide-ranging article that crosses genres, the the wall street journal saw the Swedish occult rock troupe as one of the select young bands following in the footsteps of older statesmen like the Rolling Stones and Bruce Springsteen by filling large concert halls. Interviewed in the play, Ghost frontman Tobias Forge shared some of the keys to his band’s rise from unlikely arena rock status.
On the one hand, Forge reveals that he consciously took lessons from his heroes, including Metallica and Iron Maiden, who made the leap from clubs to arenas. “I sat down with a map and just plotted how they moved,” he explained. “So for me, it’s always been, if you want to make it big, if you want to be a musician, you have to tour all the time. And you have to do, like, five shows in Wisconsin.”
He also credited Ghost’s strong merchandising game. “If it wasn’t for the fact that we had a very strong merchandising situation, I don’t think we would ever be able to shoot the way we have for the past 12 years,” he said. -He underlines.
Believing that “there is something timeless in the desire to attend major events”, in the The Wall Street Journal’s words, “where many thousands of people are intensely going through the same thing”, Forge concluded on a positive note: “I wouldn’t be too worried about the death of arena rock or stadium rock.”